Web and Media Experience Optimization— Who What Wear, MyDomaine, Byrdie and TheThirty, built on a new React platform.
Homepage, Section & Channel Page Aggregator: Responsive and mobile optimized. A 3 column content aggregator with sticky on view sponsored product/content placement (right rail) and rich media display and video full-width ad interstitial.
Ad Behavior: As the user scrolls down through content discovery pages, the scroller ad block will appears on view through a cropped window from the bottom to the top of the ad.
The Who What Wear brand had changed. A few factors to solve for: Branding Issues, Business and Tech Problems, along with a list of enhancements need for a better user experience.
Branding: Clique Brands aesthetics had changed. The colors were outdated. Too many typography variations. No standardization for image ratios.
Business: Losing users/revenue from slow site loading speed. Obtrusive display ads were driving users away. The old site was expensive to maintain. Traffic goals were not being reached. Needed to gain more return users.
Tech: Slow loading time. Code was difficult to maintain. Ads often didn't load (lost revenue).
User experience problems: Scroll-into-next confused readers. Users were not engaging with the rest of the content once on site. Ads were obtrusive and blocked people from reading content. It was difficult to find more relevant content.
User Flow for all Properties.
Display Ad Unit, Super feature and generalized story’s aggregated as Top Stories.
Channel and Section Pages on Landing.
Commerce integration, pipelined from Clique Brands Sister Shop Sites as Curated Collections - Top Performing SEO.
Sitemap all properties.
Channel/Section Page Mock with Specs.